Last week we were talking about the topics that can ruin your Infographic. But what are the good topics for Infographics? Or better say how to identify these good topics (since there is no best topics for all times and nations)?
Finding a good, interesting topic is vital for your Infographic. Depending on it your Infographic can become viral or end up with 3 shares and 2 likes by your nearest friends and colleagues.
First of all, check what people are talking about around you. What is interesting and relevant at the moment? For sure, Christmas presents are super important for most of us and we spend hours discussing that with our friends, but probably a day before Halloween it is better to talk about a costume for a crazy night party. Got my point?
But how to indicate what is the hottest topic of the month? Check some popular blogs, like Mashable, that publish Infographics on their sites. They usually pick Infographics with most trendy topics. Also it is useful to identify trending topics related to your niche at Google Trends. Reading news in newspaper and online may also be very helpful. Finally, ask around – your friends, customers, colleagues, industry experts. They may give you some valuable inputs on a good topic for your Infographic.
Also if you know that your competitors use Infographics in their marketing campaign, dig into their backlink profiles to see which Infographics turned to be successful. For example, you can use the inBound Link Analysis tool’s list of top linked pages to see if Infographic makes the cut of the top 20 linked pages on the domain. Some other tools, like Visual Link Explorer, can not only visualize the top linked pages, but also give you an idea of the types of sites that would be likely to link to your Infographics. And as you understand, it is highly important to know if some reputable sites will link to and thus promote your Infographic, increasing the efficiency of your content marketing campaign.
And once you identify a hot topic for your Infographic, don’t waste time! Time is money. So design Infographic as fast as possible and start promoting it. That will ensure you stay in trend with your Infographic.
However, don’t forget that trends come and go, but your brand image is here to stay with you for a long time. So always think about your audience and its interest. By balancing trends and your customers’ preferences you will definitely find a great topic which will make your Infographic rock!